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The Customer Comes Second: Put Your People First and Watch 'em Kick Butt By Hal Rosenbluth, Diane McFerrin Peters
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- Sales Rank: #173627 in Books
- Published on: 2002-08
- Released on: 2002-08-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.01" w x 6.00" l, 1.05 pounds
- Binding: Hardcover
- 304 pages
From Publishers Weekly
In an update to the volume they published 10 years ago, Rosenbluth, the CEO of an eponymous travel management company, and Peters, his former communications officer, remind readers that despite great changes in the business world, the need for companies "to attract, retain, and develop astonishingly great people" is a constant. They argue that company's employees, not its customers, should be management's top priority: managers should hire "nice people" and create an environment in which friendships can develop. Maybe it sounds a little wishy-washy, but it's worked for Rosenbluth International (NB: they have a 98% customer retention rate and $6.2 billion in annual sales). Tenets include: monitor company morale, keep leaders accessible, make your company "a lifestyle," offer lots of opportunities for learning new things, celebrate success, be flexible. By charting the changes within their own company, Rosenbluth and Peters show how other businesses can become better places to work as well.
Copyright 2002 Reed Business Information, Inc.
Review
"Hal Rosenbluth's story is one of the great unsung business sagas of the 80's and 90's." -- -- Tom Peters
About the Author
Hal Rosenbluth's company has been profiled in many of the nation's leading publications, including The Wall Street Journal,the Harvard Business Review,and Inc. magazine.
Diane McFerrin Peters is director of corporate communications for Rosenbluth Travel. Both are popular lecturers.
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