Download PDF Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz
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Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz
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THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: - 3 Reasons People Talk About You - 4 Rules of Word of Mouth Marketing - 5 Ts of Word of Mouth Marketing - 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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Product details
Paperback: 240 pages
Publisher: PressBox Publishing; 4th edition (January 31, 2015)
Language: English
ISBN-10: 0983429030
ISBN-13: 978-0983429036
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
195 customer reviews
Amazon Best Sellers Rank:
#28,132 in Books (See Top 100 in Books)
Most business books seem to contain a couple - or sometimes a handful - of good ideas stretched into far too many pages. The problem being page count pads price. "Word of Mouth Marketing" presents some valuable ideas. But you have to wade through too much excess verbiage to get them. If you're looking to boost your marketing reach organically, you'll find good information here. You'll just have to work harder than necessary to get it.
Andy did an exceptional job on this book - it's easy to read and packed with practical advice. The central theme is focused on the link between customer service and word-of-mouth, or as Andy puts it: "You are the user experience." Bad service is not only expensive, but it can also have disproportionate influence on other customers perception of your company or brand.Google has become a de facto research resource for many customers, and you better make sure that you join in on this conversation. Andy talks about communication strategies, crafting the messages, and ways to keep in touch with your customers. Word of mouth is as much about customer service as it is about marketing. "Worth of Mouth Marketing" is a great ground-up overview of a highly relevant subject - a highly suggested read.
[...]Thanks for the author's reply (Read below). It shows that he is a responsible author and deeply cares about the W.O.M. about him and his books.Hope that the author can verify and provides more back up on Amazon and his website that his "current revised, new book edition" provides not just "cosmetic" updates to justify readers' repurchase, since many book authors and publishers these days are shrewd in repackaging the same old content (making minor changes, although claim to be many) and re-design the book cover and re-market again... Sometimes, new edition is not necessarily better than the old, original edition."Sam -I'm sorry you weren't satifsited (should spell-check before replying to readers!!) with the revised edition. It was clearly labeled as a revised edition - and not a new book. It has been more than 2 years since the last edition, and quite a few things were updated. I added new chapters on negative word of mouth and BtoB word of mouth, 5 new worksheets, 5 new case studies, and more than 200 updates to the text.I wish Amazon would stop selling the old edition, so it would be clear that there is only one book - that it's an update, not a new title. But that's how the publishing industry works. Should I not have revised it and kept selling the outdated copy?Thanks,Andy "
Here is a quick example of the tremendous value of Andy's book: Suppose your average client lifetime is 48 months and the average monthly client revenue is $100. If the talker refers 5 clients, then the average value of the talker is $24,000. Suppose you only discover one talker using the techniques taught by Andy Sernovitz. Where else can you learn to generate 96,092 percent ROI on a $24.95 investment in a book?But the book's value keeps growing as Andy teaches how to identify and handle a **negative talker**, and how to create a **positive talker converted from negative talker**. Whenever you have a "problem client," Andy offers a simple choice: leave a problem to fester and risk losing $24,000, or create a potential for $48,000.This book is a real treasure of practical advice to increase your sales by leveraging word of mouth marketing and modern Internet strategies.Yuval Lirov, Medical Billing Networks and Processes - Profitable and Compliant Revenue Cycle Management in the Internet Age
Andy gives us practical and creative ideas we can put to work right away -- and writes in a no-nonsense, accessible style. I always like books that I keep on the bookshelf to refer to when I'm about to start a project. This is one of those. I especially like the little nuggets of creativity, like taking business cards you've just received, gluing your own logo on the back, using a laminator to turn them into luggage tags and sending them back the person you just met. A small thing that not only gets people talking about you, but remembering you. My book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing is being promoted on Amazon with Andy's. We come at the topic differently and I can see how the books complement but don't overlap.
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
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